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Customer value co-creation behavior: Scale development and validation

Journal of Business Research · 2012 · Vol. 66(9) · pp. 1279–1284

Youjae Yi✉(Seoul National University)Taeshik Gong(University of Strathclyde)

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Customer Service Quality and Loyalty Service and Product Innovation Digital Marketing and Social MediaNomological networkScale (ratio)Organizational citizenship behaviorCustomer intelligenceDimension (graph theory)PsychologyCustomer retentionReliability (semiconductor)Voice of the customerConstruct (python library)

Funding

Institute of Management Research, College of Business Administration Seoul National University

Citations

1,571

FWCI

49.51

field-weighted impact

References

31

Percentile

100%

vs. same field & year

Citations per year

References

Consumers' Need for Uniqueness: Scale Development and Validation

Journal of Consumer Research · 2001 · 1,719 citations

Customer Switching Behavior in Service Industries: An Exploratory Study

Journal of Marketing · 1995 · 2,438 citations

Measurement of Consumer Susceptibility to Interpersonal Influence

Journal of Consumer Research · 1989 · 2,174 citations

Measuring the Involvement Construct

Journal of Consumer Research · 1985 · 5,823 citations

Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1

MIS Quarterly · 2009 · 4,704 citations

Evolving to a New Dominant Logic for Marketing

Journal of Marketing · 2003 · 14,173 citations

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