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Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships

Journal of Marketing Research · 1990 · Vol. 27(1) · pp. 24–24
Jan B. HeideGeorge John

Abstract

Recent trends in industrial markets indicate that buyers and sellers are increasingly supplanting conventional “arm's length” arrangements with “alliances” involving closer ties. The authors develo...

Outsourcing and Supply Chain ManagementCustomer Service Quality and LoyaltyGlobal and Cross-Cultural ManagementPurchasingBusinessJoint (building)Industrial organizationAction (physics)MarketingCommerce
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References
Developing Buyer-Seller Relationships
Journal of Marketing · 1987 · 7,761 citations
The Evolution of Cooperation
Science · 1981 · 20,127 citations
Organizations and Environments
Academy of Management Review · 1980 · 2,917 citations
Markets, Bureaucracies, and Clans
Administrative Science Quarterly · 1980 · 4,660 citations
Interpersonal Relations: A Theory of Interdependence
Journal of Marriage and the Family · 1982 · 2,817 citations
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