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Subhajit Bhattacharya

Xidian University (CN)ORCID 0000-0001-6460-0206
h-index
11
Publications
78
Citations
430
i10-index
12
Impact (2-yr)
1.50
Citations per year
Research Areas
Technology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior Studies
Affiliations
Management Development Institute
IN · 2017–2024
Sankara Nethralaya
IN · 2019–2019
Rashtrasant Tukadoji Maharaj Nagpur University
IN · 2023–2023
Odisha University of Agriculture and Technology
IN · 2025–2025
Xidian University
CN · 2026–2026
Deakin University
AU · 2021–2021
National Institute Of Technology Silchar
IN · 2024–2024
National Institute of Technology Durgapur
IN · 2023–2023

Top Publications

Significance of theories and antecedents of consumer adoption in driving the femtech services: A comprehensive literature review
International Journal of Research in Management20240 citations
Subhajit Bhattacharya · Scinovex