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R.K. Srivastava

University of Samarra (IQ)ORCID 0000-0001-9421-4373
h-index
11
Publications
53
Citations
414
i10-index
12
Impact (2-yr)
1.00
Citations per year
Research Areas
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMedia, Gender, and AdvertisingConsumer Retail Behavior StudiesMarketing and Advertising Strategies
Affiliations
Government of Maharashtra
IN · 2016–2020
Dr. Bhim Rao Ambedkar University
IN · 2022–2022
University of Mumbai
IN · 2009–2022
Hemwati Nandan Bahuguna Garhwal University
IN · 2008–2008
University of Lucknow
IN · 2022–2023
Government of Uttar Pradesh
IN · 2022–2022
Gordon College
US · 2022–2022
University of Samarra
IQ · 2025–2025

Top Publications

Comparative analysis of morphometrics of fish species from river Ganga and Gomti of Uttar Pradesh (India)
International Journal of Fisheries and Aquatic Studies20221 citations
Quantitative status of population of insects from Lucknow region, Uttar Pradesh, India
Journal of Entomology and Zoology Studies20221 citationsFirst authorCorresponding
R.K. Srivastava · Scinovex