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Ajay Kumar

Bennett University (IN)ORCID 0000-0002-4652-1632
h-index
9
Publications
48
Citations
909
i10-index
9
Impact (2-yr)
0.39
Citations per year
Research Areas
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesNetwork Security and Intrusion DetectionDigital Marketing and Social MediaInfrared Target Detection Methodologies
Affiliations
University of Delhi
IN · 2022–2022
National Institute of Technology Patna
IN · 2025–2025
Indian Institute of Technology Roorkee
IN · 2006–2006
Central University of Himachal Pradesh
IN · 2023–2023
University of Kota
IN · 2025–2025
Instruments Research & Development Establishment
IN · 1999–2021
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu
IN · 2017–2017
Chaudhary Charan Singh Haryana Agricultural University
IN · 2025–2025

Top Publications

Marketing scenario, price spread and marketing efficiency of ber (Zizyphus mauritiana L.) in Sonepat district of Haryana
International Journal of Agriculture Extension and Social Development20250 citations
Impact of Organisational ethos on leader’s behaviour, managerial effectiveness and work motivation: A comparative study in public, private and foreign sector
International Journal of Research in Management20200 citationsFirst authorCorresponding
Study on Organisational ethos on leader’s behaviour, managerial effectiveness and work motivation
International Journal of Research in Management20200 citationsFirst authorCorresponding