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A

ABBA Solomon Boman

Usmanu Danfodiyo University (NG)

h-index

1

Publications

2

Citations

2

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

Affiliations

Usmanu Danfodiyo University

NG · 2025–2025

Top Publications

Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja

International Journal of Research in Marketing Management and Sales20192 citations

ABBA Solomon Boman · Scinovex