Consumer Packaging Perceptions and Trends

This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.

Journals publishing in this area

1

International Journal of Research in Marketing Management and Sales

ISSN 2663-33298 articles in this topic

8h-index

0.06Impact

414Articles

276Citations