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Mushtaq Ahmad Darzi

University of Kashmir (IN)ORCID 0000-0001-6345-821X
h-index
12
Publications
45
Citations
650
i10-index
12
Impact (2-yr)
4.58
Citations per year
Research Areas
Customer Service Quality and LoyaltyConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification
Affiliations
University of Kashmir
IN · 2016–2025
Financial Management Association International
US · 2020–2020
Chinese Journal of Integrated Traditional and Western Medicine
CN · 2020–2020

Top Publications

Managing talent for competitive advantage
International journal of applied research201696 citations
Kashmir pashmina - A journey of standardization through geographical indication
International journal of applied research20173 citations
Exploring the influence of e-marketing on rural customer buying patterns: A case study of Kashmir valley
Asian Journal of Management and Commerce20240 citations
E-marketing effectiveness and consumer behaviour: An empirical study in rural Kashmir
International Journal of Research in Marketing Management and Sales20250 citations
Impact of demographic variables on occupational stress among female bank employees
International Journal of Research in Human Resource Management20220 citations
Mushtaq Ahmad Darzi · Scinovex