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Urooj Ahmad Siddiqui

University of Lucknow (IN)

h-index

3

Publications

12

Citations

135

i10-index

1

Impact (2-yr)

—

Citations per year

Research Areas

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Customer Service Quality and Loyalty

Affiliations

Babasaheb Bhimrao Ambedkar University

IN · 2017–2022

University of Lucknow

IN · 2022–2026

Indian Institute of Management Lucknow

IN · 2021–2021

Top Publications

Online retailing: The value proposition and trends in India

International journal of applied research20163 citationsFirst authorCorresponding

E-Commerce: Benefits and limitations in Indian context

International Journal of Academic Research and Development20171 citationsFirst authorCorresponding

Urooj Ahmad Siddiqui · Scinovex