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G

Gyan Chand

Sido Kanhu Murmu University (IN)

h-index

1

Publications

5

Citations

1

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Consumer Retail Behavior Studies Marketing and Advertising Strategies ICT Impact and Policies Aviation Industry Analysis and Trends COVID-19 Pandemic Impacts

Affiliations

Sido Kanhu Murmu University

IN · 2022–2024

Tilka Manjhi Bhagalpur University

IN · 2020–2020

Top Publications

Transformation of retail sector: A critical review of Indian retailers

International Journal of Research in Marketing Management and Sales20221 citationsFirst authorCorresponding

An analytical examination of the influence of advertising on Airtel mobile service consumers, specifically focusing on the city of Patna

International Journal of Advanced Academic Studies20240 citationsFirst authorCorresponding

A study on consumer’s attitude towards direct marketing in Bhagalpur city

International Journal of Research in Management20230 citationsFirst authorCorresponding

Gyan Chand · Scinovex