An analytical examination of the influence of advertising on Airtel mobile service consumers, specifically focusing on the city of Patna

Abstract

In the 21st century, mobile technology has emerged as a fundamental platform for connecting individuals, businesses, and communities, providing them with new opportunities. Nevertheless, a significant proportion of networks have yet to achieve the promised level of fast, economical, and dependable telecommunications connectivity. The advent of mobile connectivity has significantly transformed our lives, making it easier to reach the desired target audience through the services provided by telecommunications service providers. This, in turn, translates into increased sales and customer satisfaction. Publicity plays a crucial role in reaching out to those who have not yet accessed web services. In this particular scenario, an attempt has been made to examine the impact of advertising on the sales of Airtel mobile services. An example of 100 dynamic clients from Patna City in Bihar has been selected for the study using random sampling. The key information was analysed using statistical tools such as chi-square and correlation tests. There is a strong correlation between the age group of customers and sales promotional efforts.