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P
P Rupa
University of Kalyani (IN)
h-index
1
Publications
3
Citations
1
i10-index
0
Impact (2-yr)
1.00
Citations per year
Research Areas
Consumer Retail Behavior Studies
Technology Adoption and User Behaviour
Consumer Behavior in Brand Consumption and Identification
Impact of Technology on Adolescents
FinTech, Crowdfunding, Digital Finance
Affiliations
University of Kalyani
IN · 2025–2025
Top Publications
A study on social media usage among young adults in Bangalore
International journal of applied research
2019
0 citations
First author
Corresponding
The influence of advertising on consumer preference for online shopping as against offline shopping among IT professionals during Diwali season 2014
International journal of applied research
2016
0 citations
First author
Corresponding
P Rupa · Scinovex
