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The influence of advertising on consumer preference for online shopping as against offline shopping among IT professionals during Diwali season 2014

International journal of applied research · 2016 · Vol. 2(3) · pp. 213–219
Technology Adoption and User BehaviourConsumer Retail Behavior StudiesPreferenceAdvertisingBusinessMarketingMathematicsStatistics
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The influence of advertising on consumer preference for online shopping as against offline shopping among IT professionals during Diwali season 2014 · Scinovex