Scinovex
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A
h-index
11
Publications
28
Citations
385
i10-index
13
Impact (2-yr)
5.71
Citations per year
Research Areas
Technology Adoption and User BehaviourDigital Marketing and Social MediaConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty
Affiliations
United States Department of Commerce
US · 2021–2021
Aurobindo Pharma (India)
IN · 2024–2024
Sri Aurobindo Institute of Technology
IN · 2023–2024
Department of Commerce
AU · 2021–2021
Public Works Department Buildings and Roads
IN · 2023–2024
Panjab University
IN · 2023–2023
Punjabi University
IN · 2016–2020

Top Publications

Role of user-generated content (UGC) in travel planning behaviour of university students
International journal of applied research20150 citations
Aashish Garg · Scinovex