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Ubba Savita

Guru Jambheshwar University of Science and Technology (IN)ORCID 0000-0003-2823-4485
h-index
5
Publications
26
Citations
41
i10-index
0
Impact (2-yr)
1.33
Citations per year
Research Areas
Consumer Retail Behavior StudiesCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media
Affiliations
Guru Jambheshwar University of Science and Technology
IN · 2010–2025
Chaudhary Charan Singh Haryana Agricultural University
IN · 2024–2024
Government of Haryana
IN · 2025–2025

Top Publications

Restaurant attributes and customer switching intention in casual dining restaurants: A mediation analysis
Asian Journal of Management and Commerce20241 citations
Understanding consumers behaviour of selecting offline channel in multichannel retail environment
Asian Journal of Management and Commerce20250 citations
Ubba Savita · Scinovex