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Naji Abdul Sattar Mahmood

h-index

0

Publications

6

Citations

0

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Customer Service Quality and Loyalty Organizational Leadership and Management Strategies Digital Marketing and Social Media Public Relations and Crisis Communication Consumer Retail Behavior Studies

Affiliations

University of Tikrit

IQ · 2019–2024

Top Publications

The role of strategic behavior in enhancing content marketing an analytical study on a group of first-class Iraqi hotels

International Journal of Research in Finance and Management20240 citations

The impact of stealth marketing on enhancing the psychological factors influencing consumer purchasing behavior: An analytical study of the opinions of a sample of employees and customers of major retail stores in the city of Baghdad

International Journal of Research in Finance and Management20240 citations

The role of website quality specifications in reducing customer perception dissonance of the product: An analytical study of the opinions of a sample of store customers in the city of Kirkuk

International Journal of Research in Finance and Management20240 citations

Naji Abdul Sattar Mahmood · Scinovex