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A

Afzal Basha

h-index

1

Publications

4

Citations

4

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Innovation and Socioeconomic Development Business Strategies and Management Research

Top Publications

A study of the impact of social media on online retail consumer buying behaviour with special reference to Bangalore City

International Journal of Research in Management20250 citationsFirst authorCorresponding

A study of consumer perceptions towards private label brands within the grocery retail sector in Bangalore

Asian Journal of Management and Commerce20250 citationsFirst authorCorresponding

Afzal Basha · Scinovex