Scinovex
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S
h-index
2
Publications
23
Citations
12
i10-index
0
Impact (2-yr)
0.11
Citations per year
Research Areas
Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingAir Quality Monitoring and ForecastingSustainable Finance and Green Bonds
Affiliations
University of Engineering & Management
IN · 2017–2025
National Institute of Fashion Technology
IN · 2013–2023
Government of India
IN · 2023–2023
Indian Institute of Management Ranchi
IN · 2024–2024
Marymount University
US · 2023–2023
University of Rajasthan
IN · 2025–2025

Top Publications

Consumer segmentation of the affordable luxury apparel market in India
International Journal of Research in Marketing Management and Sales20230 citations
Categorizing the Indian consumer according to their purchase intention towards affordable luxury apparel
International Journal of Research in Finance and Management20230 citations
Sougata Banerjee · Scinovex