Tourist satisfaction and destination loyalty on beach resorts

Abstract

The success of every beach resort depends on how satisfied their guest gets with the quality of the product and services that the resort provides. This study was conducted to determine the tourist satisfaction and destination loyalty on beach resorts. The study used the descriptive quantitative method and utilized an adopted questionnaire randomly distributed to 300 tourists from beach resorts. Statistical tools such as percentage, frequency, and weighted mean analysis of variance were used to interpret the gathered data. Research findings indicate that visiting local or foreign tourists were highly satisfied with the services, ambiance, safety, and security of the beach resorts. They agreed that the beach resorts provide a reasonable manner and that their loyalty could be assessed through customer service, personal relationships, and rewards. The result revealed a highly significant association between tourist satisfaction and destination loyalty. This implies that satisfaction on services brings about loyalty among customers.