Marketing of brinjal in Ratnagiri districts

Abstract

The brinjal or eggplant (Solanum melongena) is one of the profitable crop However, information regarding to marketing of brinjal in konkan region is scanty. So efforts are made in the paper to identify marketing channel involved in brinjal and price spread in various channel. The main channels of marketing of brinjal identified in the study area were 1) Producer- Consumer 2) Producer- Retailer- Consumer 3) Producer- Wholesaler-Retailer- Consumer. The producer’s share in consumer’s rupee was highest 92.72 per cent in channel-I, followed by 86.10 per cent in channel-II and 65.83 per cent in channel-III. Thus it can be concluded that, involvement of the intermediaries has decreased the producer’s share in consumer’s rupee.