Price spread and marketing of banana in vaishali district (Bihar)

Abstract

The study was conducted in the year 2017-2018 to study the “Marketing channel, price spread and marketing efficiency in different marketing channels of banana in Vaishali district of Bihar” It revealed that, Price spread in channel I, channel II and channel III were (Rs. 150/quintal,920/quintal and 1230/quintal) respectively. Producer’s share in consumer’s rupee for the channel I was 95.00 per cent, channel II was 79.36 per cent and channel III was 73.34 per cent. Marketing efficiency for channel I was 20 per cent, channel II was 4.10 and channel III was 3.25 per cent respectively.