Pilot consumer study and costing of fortified whey kefir drink: A healthy substitute for carbonated beverages

Abstract

In this article, pilot consumer study of the developed fortified whey kefir drink is presented along with the calculation of it’s costing and nutritive value. Fortified whey kefir drink was prepared with the addition of inulin (4%), WPC (1%) and minerals like zinc (30ppm) and iron (20ppm) along with sugar and pineapple flavour to increase the palatability and was packed in 200ml poly ethylene pouches using the FFS machine. Consumer pilot study was conducted among 100 consumers using a performa questionnaire.The study revealed that the developed fortified Whey Kefir drink was well acceptable among the consumers for its thirst quenching effect and prickly sensation. The costing (₹10) and nutritive value (92.23kcal) also revealed that it is a cheap and healthy substitute for costly commercial carbonated soft drinks.