articleTop 1% cited
Chatbot e-service and customer satisfaction regarding luxury brands
Journal of Business Research · 2018 · Vol. 117 · pp. 587–595
Minjee Chung(Yonsei University)Eunju Ko✉(Yonsei University)Heerim Joung(Yonsei University)Sang Jin Kim(Changwon National University)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesChatbotPersonalizationBusinessContext (archaeology)Service (business)Dimension (graph theory)MarketingCustomer advocacyEntertainmentAdvertising
Funding
- National Research Foundation of Korea
Citations
900
FWCI
93.88
field-weighted impact
References
81
Percentile
100%
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Citations per year
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References
Who interacts on the Web?: The intersection of users’ personality and social media use
Computers in Human Behavior · 2009 · 1,900 citations
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Journal of Business Research · 2011 · 2,347 citations
Building Brand Community
Journal of Marketing · 2002 · 2,597 citations
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Journal of Business Research · 2016 · 1,352 citations
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