articleTop 1% cited
Effects of Fast Food Branding on Young Children's Taste Preferences
Archives of Pediatrics and Adolescent Medicine · 2007 · Vol. 161(8) · pp. 792–792
Thomas N. Robinson✉(Johns Hopkins University)Dina L. G. Borzekowski(Johns Hopkins University)Donna Matheson(Johns Hopkins University)Helena C. Kraemer(Ford Motor Company (United States))
Abstract
Branding of foods and beverages influences young children's taste perceptions. The findings are consistent with recommendations to regulate marketing to young children and also suggest that branding may be a useful strategy for improving young children's eating behaviors.
Biochemical Analysis and Sensing TechniquesObesity, Physical Activity, DietConsumer Attitudes and Food LabelingTasteFood preferencePreferencePsychologyModerationPerceptionInterquartile rangeFood marketingAdvertisingFood science
MeSH terms
BeveragesCaliforniaChild BehaviorChild, PreschoolChoice BehaviorFeeding BehaviorFemaleFood PreferencesHumansHealth Knowledge, Attitudes, PracticeMaleObesityPerceptionPilot ProjectsPoverty
Funding
- School of Medicine, Stanford University
Citations
440
FWCI
18.51
field-weighted impact
References
17
Percentile
100%
vs. same field & year
Citations per year
References
The 30-Second Effect
Journal of the American Dietetic Association · 2001 · 554 citations
Mediators and Moderators of Treatment Effects in Randomized Clinical Trials
Archives of General Psychiatry · 2002 · 2,561 citations
How Do Risk Factors Work Together? Mediators, Moderators, and Independent, Overlapping, and Proxy Risk Factors
American Journal of Psychiatry · 2001 · 1,683 citations
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