reviewTop 1% cited
Application of data mining techniques in customer relationship management: A literature review and classification
Expert Systems with Applications · 2008 · Vol. 36(2) · pp. 2592–2602
Eric W.T. Ngai✉(Hong Kong Polytechnic University)Xiu Li(Tsinghua University)Dennis Chau(Hong Kong Polytechnic University)
Customer churn and segmentationCustomer Service Quality and LoyaltyData Mining Algorithms and ApplicationsComputer scienceCustomer relationship managementData miningCluster analysisIdentification (biology)Data scienceRelevance (law)Classification schemeProcess (computing)Knowledge extraction
Funding
- National Natural Science Foundation of China
- Hong Kong Polytechnic University
Citations
1,236
FWCI
73.50
field-weighted impact
References
119
Percentile
100%
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Citations per year
Cited by
A literature review and classification of recommender systems research
Expert Systems with Applications · 2012 · 657 citations
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