articleTop 10% cited
Social Behavior as Exchange
American Journal of Sociology · 1958 · Vol. 63(6) · pp. 597–606
Abstract
To consider social behavior as an exchange of goods may clarify the relations among four bodies of theory; behavioral psychology, economics, propositions about the dynamics of influence, and propositions about the structure of small groups.
Experimental Behavioral Economics StudiesSocial exchange theoryPositive economicsPsychologySocial psychologySociologySocial relationEconomics
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