articleTop 1% cited
Conjoint Analysis in Consumer Research: Issues and Outlook
Journal of Consumer Research · 1978 · Vol. 5(2) · pp. 103–123
Abstract
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
Consumer Market Behavior and PricingEconomic and Environmental ValuationOrganic Food and AgricultureConjoint analysisVariety (cybernetics)Consumer researchManagement scienceMarketingComputer scienceBusinessEconomicsPreferenceArtificial intelligence
Citations
3,184
FWCI
101.86
field-weighted impact
References
62
Percentile
100%
vs. same field & year
Citations per year
Cited by
Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research
Journal of Marketing · 1994 · 2,870 citations
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing · 1993 · 10,496 citations
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
Journal of Marketing · 1988 · 2,377 citations
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Journal of Marketing · 1990 · 2,465 citations
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing · 1993 · 7,597 citations
References
Decisions with Multiple Objectives: Preferences and Value Tradeoffs.
Journal of the Operational Research Society · 1994 · 8,440 citations
Situational Variables and Consumer Behavior
Journal of Consumer Research · 1975 · 1,594 citations
Conjoint Measurement- for Quantifying Judgmental Data
Journal of Marketing Research · 1971 · 1,180 citations
Citation Network
How this paper connects to the literature. Drag to explore, click any node to open that paper.