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How to Conduct Your Own Survey

Journal of Marketing Research · 1996 · Vol. 33(1) · pp. 118–118

Seymour Sudman✉Priscilla SalantDon A. Dillman

Abstract

Practical Surveys. Cornerstones of a Quality Survey. Deciding What Information You Need. Choosing a Survey Method. When and How to Select a Sample. Writing Good Questions. Questionnaire Design. Setting Your Survey in Motion and Getting It Done. From Questionnaires to Survey Results. Reporting Survey Results. Advice, Resources, and Maintaining Perspective. References. Index.

School Choice and Performance Tensor decomposition and applicationsSurvey researchSurvey samplingPerspective (graphical)Survey instrumentSample (material)Survey methodologySurvey data collectionIndex (typography)Advice (programming)Questionnaire

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