articleTop 1% cited
The Effects of Perceived Interdependence on Dealer Attitudes
Journal of Marketing Research · 1995 · Vol. 32(3) · pp. 348–348
Nirmalya Kumar✉(International Institute for Management Development)Lisa K. Scheer(Missouri College)Jan‐Benedict E.M. Steenkamp(Catholic University of America)
Abstract
Channels research has consistently argued that asymmetric channel relationships are more dysfunctional than those characterized by symmetric interdependence. The authors propose that the degree of ...
Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationCorporate Identity and ReputationPsychologyBusinessSocial psychologyMarketingAdvertising
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The Effects of Supplier Fairness on Vulnerable Resellers
Journal of Marketing Research · 1995 · 1,173 citations
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