articleTop 1% cited
Innovativeness: The Concept and Its Measurement
Journal of Consumer Research · 1978 · Vol. 4(4) · pp. 229–229
Abstract
The nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualized at a higher level of abstraction, and that explicit recognition should be given to the complex communication processes intervening between this construct and observable behavior.
University-Industry-Government Innovation ModelsAbstractionConstruct (python library)PsychologyCognitive psychologyObservableKnowledge managementSocial psychologyEpistemologyCognitive scienceComputer science
Citations
1,513
FWCI
15.31
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23
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99%
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References
Personality and Assessment
The American Journal of Psychology · 1968 · 4,422 citations
Role of Product-Related Conversations in the Diffusion of a New Product
Journal of Marketing Research · 1967 · 1,574 citations
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