Social Sciences → Business, Management and Accounting → Marketing
Consumer Behavior and Marketing Influence
This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
110K works worldwide150K citations
Consumer BehaviorPurchase DecisionBrand ImageService QualityCustomer SatisfactionE-WalletOnline ShoppingMarketing MixProduct QualityTrust