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Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability

Journal of Business Ethics · 2010 · Vol. 95(3) · pp. 471–486
Rosa Maria DangelicoDevashish Pujari
Environmental Sustainability in BusinessSustainable Supply Chain ManagementSustainable Building Design and AssessmentSustainabilityProduct innovationBusinessProduct (mathematics)Green innovationNew product developmentToolboxIndustrial organizationMarketingSustainable development
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References
WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.
Academy of Management Journal · 2000 · 3,514 citations
The Influence of Green Innovation Performance on Corporate Advantage in Taiwan
Journal of Business Ethics · 2006 · 2,339 citations
Green and competitive
Journal of Business Research · 2003 · 941 citations
Building Theories from Case Study Research
Academy of Management Review · 1989 · 23,091 citations
Harvard business review
Journal of the American Dietetic Association · 1994 · 46,509 citations
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