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Integrating TTF and UTAUT to explain mobile banking user adoption

Computers in Human Behavior · 2010 · Vol. 26(4) · pp. 760–767
Tao ZhouYaobin LuBin Wang
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyUnified theory of acceptance and use of technologyExpectancy theoryImmediacyTask (project management)Social influenceMobile bankingInteractivityPerceptionTechnology acceptance modelKnowledge management

Funding

  • National Natural Science Foundation of China
  • Program for New Century Excellent Talents in University
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1,636
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References
Task-Technology Fit and Individual Performance
MIS Quarterly · 1995 · 5,595 citations
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 12,682 citations
Toward an understanding of the behavioral intention to use mobile banking
Computers in Human Behavior · 2004 · 1,930 citations
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