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CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.

Academy of Management Journal · 1997 · Vol. 40(3) · pp. 658–672

Daniel B. Turban✉(University of Missouri)Daniel W. Greening(University of Missouri)

Abstract

Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are related to firms' reputations and attractiveness as employers, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants. Such results add to the growing literature suggesting that CSP may provide firms with competitive advantages.

Knowledge Management and Sharing Corporate Social Responsibility ReportingAttractivenessOrganizational behaviorBusinessOrganizational effectivenessOrganizational performancePsychologyMarketingKnowledge managementSocial psychologyComputer science

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