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Psychology of Social Influence

This cluster of papers explores the impact of social norms, particularly in the context of obedience, tipping behavior, and compliance with requests. It delves into the dynamics of social influence, cultural variations in tipping practices, and the psychology behind adherence to norms and authority. The research also investigates the role of persuasion techniques and service quality in shaping individuals' behavior within societal norms.

23.7K works worldwide445.7K citations
ObedienceSocial NormsTipping BehaviorComplianceService QualityGratuityRestaurant ServiceMilgram ExperimentCultural DifferencesPersuasion Techniques

Journals publishing in this area

1
Journal of Personality and Social Psychology
ISSN 0022-3514751 articles in this topic
757h-index
2Personality and Social Psychology Bulletin cover
Personality and Social Psychology Bulletin
ISSN 0146-1672320 articles in this topic
318h-index
3Journal of Consumer Research cover
Journal of Consumer Research
ISSN 0093-5301198 articles in this topic
388h-index
4Journal of Marketing Research cover
Journal of Marketing Research
ISSN 0022-2437147 articles in this topic
415h-index