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I

Isha

Deenbandhu Chhotu Ram University of Science and Technology (IN)

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0

Publications

2

Citations

0

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0

Impact (2-yr)

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Research Areas

Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Organizational and Employee Performance

Affiliations

Deenbandhu Chhotu Ram University of Science and Technology

IN · 2025–2025

Top Publications

Perceived value and brand equity: Analysing its impact on purchase intention for international affordable luxury brands

International Journal of Research in Management20250 citationsFirst authorCorresponding

Isha · Scinovex