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T
Tarannum Mohan
Punjabi University (IN)
h-index
0
Publications
4
Citations
0
i10-index
0
Impact (2-yr)
—
Citations per year
Research Areas
Digital Marketing and Social Media
Technology Adoption and User Behaviour
Consumer Behavior in Brand Consumption and Identification
Media Influence and Health
Customer churn and segmentation
Affiliations
Punjabi University
IN · 2021–2025
Top Publications
The psychological effect of influencer marketing: Envy and depression among followers
Asian Journal of Management and Commerce
2021
0 citations
First author
Corresponding
Consumer trust and transformation: The power of influencer marketing
International Journal of Research in Management
2021
0 citations
First author
Corresponding
Tarannum Mohan · Scinovex
