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V

V. Kanimozhi

Vels University (IN)

h-index

2

Publications

18

Citations

20

i10-index

0

Impact (2-yr)

0.50

Citations per year

Research Areas

Technology Adoption and User Behaviour Microfinance and Financial Inclusion Islamic Finance and Banking Studies Consumer Retail Behavior Studies FinTech, Crowdfunding, Digital Finance

Affiliations

Vels University

IN · 2025–2025

Management Sciences (United States)

US · 2024–2024

Hindustan Institute of Technology and Science

IN · 2021–2024

Top Publications

A study on consumer perception towards online advertising

International Journal of Applied Research20221 citations

A study on impact of electronic word of mouth on consumers purchase decision

International Journal of Multidisciplinary Trends20220 citations

V. Kanimozhi · Scinovex