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R
Rajat Jaiswal
h-index
0
Publications
4
Citations
0
i10-index
0
Impact (2-yr)
—
Citations per year
Research Areas
Digital Marketing and Social Media
Virtual Reality Applications and Impacts
Consumer Retail Behavior Studies
Impact of AI and Big Data on Business and Society
Consumer Behavior in Brand Consumption and Identification
Affiliations
The Sanskrit College and University
IN · 2025–2025
Top Publications
A study on impulse buying behaviour among consumers in organized retail stores in Varanasi district
Asian Journal of Management and Commerce
2024
0 citations
First author
Corresponding
Rajat Jaiswal · Scinovex
