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B
Bijayalal Naik
Department of Commerce (AU)
h-index
1
Publications
2
Citations
3
i10-index
0
Impact (2-yr)
—
Citations per year
Research Areas
Technology Adoption and User Behaviour
Consumer Behavior in Brand Consumption and Identification
Environmental Sustainability in Business
Consumer Retail Behavior Studies
FinTech, Crowdfunding, Digital Finance
Affiliations
Department of Commerce
AU · 2026–2026
Top Publications
An empirical study of consumer buying behaviour towards eco-friendly FMCG products in Western Odisha
International Journal of Research in Management
2023
3 citations
First author
Corresponding
Bijayalal Naik · Scinovex
