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Ankur Shukla

Himalayan University (IN)
h-index
2
Publications
6
Citations
8
i10-index
0
Impact (2-yr)
—
Citations per year
Research Areas
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Retail Behavior StudiesWater Quality and Pollution AssessmentInnovation in Digital Healthcare Systems
Affiliations
Himalayan University
IN · 2023–2023

Top Publications

Impact of emotional advertising on consumer purchase buying behavior in Delhi/NCR
International Journal of Financial Management and Economics20232 citationsFirst authorCorresponding
To study the effect of emotional TV advertisement on buying preference of consumers
International Journal of Research in Marketing Management and Sales20230 citationsFirst authorCorresponding
A study on emotional appeals used in TV commercials in different sector
International Journal of Research in Management20220 citationsFirst authorCorresponding
Ankur Shukla · Scinovex