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Mridanish Jha

Institute of Chartered Financial Analysts of India (IN)
h-index
3
Publications
18
Citations
26
i10-index
1
Impact (2-yr)
3.67
Citations per year
Research Areas
Innovation and Socioeconomic DevelopmentIndian Economic and Social DevelopmentConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media
Affiliations
Jharkhand Rai University
IN · 2024–2024
Institute of Chartered Financial Analysts of India
IN · 2019–2025

Top Publications

Winning customers through product innovation and word of mouth publicity: A case study of pulse candy
International journal of applied research20160 citationsFirst authorCorresponding
Mridanish Jha · Scinovex