Scinovex
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h-index
10
Publications
56
Citations
511
i10-index
10
Impact (2-yr)
1.00
Citations per year
Research Areas
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourLanguage, Discourse, Communication Strategies
Affiliations
Narsee Monjee Institute of Management Studies
IN · 2023–2023
Sir Sayajirao General Hospital Medical College
IN · 2001–2001
Indian Institute of Management Indore
IN · 1999–2001
Mahatma Gandhi Institute
MU · 2001–2001
Sri Aurobindo Institute of Technology
IN · 2014–2014
Institute of Medical Sciences
IN · 2015–2015
Indian Institute of Management Calcutta
IN · 2013–2022

Top Publications

Partition narratives in Hindi cinema, a critical examination of historical authenticity and cultural memory
International Journal of Social Science and Education Research20240 citationsFirst authorCorresponding
Prashant Mishra · Scinovex