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Nimisha Rai

Dr. D. Y. Patil Medical College, Hospital and Research Centre (IN)ORCID 0009-0009-1211-0366
h-index
1
Publications
6
Citations
1
i10-index
0
Impact (2-yr)
0.17
Citations per year
Research Areas
Impact of Technology on AdolescentsDigital Marketing and Social MediaDigital Mental Health InterventionsConsumer Retail Behavior StudiesChild Development and Digital Technology
Affiliations
University of Allahabad
IN · 2025–2025
Dr. D. Y. Patil Medical College, Hospital and Research Centre
IN · 2026–2026
D.Y. Patil University
IN · 2026–2026

Top Publications

The impact of digital atmospheric cues on e-impulsive buying: Exploring the role of task, aesthetic, and social cues
Asian Journal of Management and Commerce20250 citationsFirst authorCorresponding
Nimisha Rai · Scinovex