J
J Bharanitharan
h-index
1
Publications
3
Citations
1
i10-index
0
Impact (2-yr)
0.33
Top Publications
Leveraging social media marketing: To shape brand perception and increase brand awareness in the online retail industry
International Journal of Research in Marketing Management and Sales20240 citationsFirst authorCorresponding
A comparative analysis of user engagement and algorithmic performance: Facebook vs Instagram
International Journal of Research in Marketing Management and Sales20240 citationsFirst authorCorresponding