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Nguyen Thi Huong Ly

Vietnam National University, Hanoi (VN)ORCID 0000-0002-6129-1556

h-index

1

Publications

5

Citations

3

i10-index

0

Impact (2-yr)

1.00

Citations per year

Research Areas

Technology Adoption and User Behaviour Digital Marketing and Social Media Ecology and Vegetation Dynamics Studies Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Affiliations

Vietnam National University, Hanoi

VN · 2025–2025

Top Publications

EWOM and purchase intention: A brief look at the last decade by Bibliometrics

International Journal of Research in Marketing Management and Sales20231 citationsFirst authorCorresponding

Nguyen Thi Huong Ly · Scinovex