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A

Akhaine Mary Enose

Veritas University (NG)

h-index

2

Publications

2

Citations

7

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Packaging Perceptions and Trends

Affiliations

Ahmadu Bello University

NG · 2019–2019

Veritas University

NG · 2019–2023

Top Publications

Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja

International Journal of Research in Marketing Management and Sales20192 citations

Akhaine Mary Enose · Scinovex