About us Pricing ContactSubscribe

M

Martha Ebere Ezimmuo

Ahmadu Bello University (NG)

h-index

2

Publications

2

Citations

10

i10-index

0

Impact (2-yr)

—

Research Areas

Consumer Behavior in Brand Consumption and Identification Financial Literacy, Pension, Retirement Analysis Human Resource and Talent Management Marketing and Advertising Strategies Consumer Packaging Perceptions and Trends

Affiliations

Ahmadu Bello University

NG · 2019–2019

Veritas University

NG · 2019–2019

Top Publications

Effect of financial incentives on employee work habit and performance in Nigerian public enterprises

International Journal of Research in Finance and Management20198 citations

Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja

International Journal of Research in Marketing Management and Sales20192 citations