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I

Ida Ayu Purnama

Universitas Pembangunan Nasional Veteran Yogyakarta (ID)

h-index

4

Publications

24

Citations

67

i10-index

2

Impact (2-yr)

—

Citations per year

Research Areas

Auditing, Earnings Management, Governance SMEs Development and Digital Marketing Corporate Governance and Financial Management Consumer Behavior and Marketing Influence Corporate Finance and Governance

Affiliations

Udayana University

ID · 2013–2013

Yogyakarta State University

ID · 2018–2018

University of Sarjanawiyata Tamansiswa

ID · 2020–2020

Universitas Pembangunan Nasional Veteran Yogyakarta

ID · 2020–2026

College of Accounting

SI · 2020–2020

Top Publications

The influence of customer equity towards WOM behavior through purchase intention

International Journal of Research in Marketing Management and Sales20204 citations

Ida Ayu Purnama · Scinovex