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M

M. Ramu

Saveetha University (IN)
h-index
6
Publications
36
Citations
74
i10-index
3
Impact (2-yr)
2.29
Citations per year
Research Areas
Digital Marketing and Social MediaBig Data and Business IntelligenceBusiness and Economic DevelopmentEntrepreneurship Studies and InfluencesTechnology Adoption and User Behaviour
Affiliations
Vignan's Foundation for Science, Technology & Research
IN · 2022–2022
IFMR Graduate School of Business
IN · 2024–2024
Saveetha University
IN · 2018–2025

Top Publications

Revolutionizing financial services: A critical examination of fintech innovations
International Journal of Financial Management and Economics20240 citationsFirst authorCorresponding
Mental health programs as a strategic HR initiative
International Journal of Foreign Trade and International Business20240 citationsFirst authorCorresponding
The impact of brand and quality on Fastrack watch customer satisfaction
International Journal of Research in Marketing Management and Sales20240 citationsFirst authorCorresponding
Significance of social media marketing in brand awareness through word of mouth
International Journal of Foreign Trade and International Business20240 citationsFirst authorCorresponding
Job satisfaction with talent management variablese
International Journal of Research in Human Resource Management20240 citationsFirst authorCorresponding
The effectiveness of digital marketing in today's challenging environment an empirical study
International Journal of Research in Management20240 citationsFirst authorCorresponding
M. Ramu · Scinovex